Money Online Treasure

Making money from home online can be confusing for beginners or even for advanced marketers, because of the existence of many terms. So I've compiled this list of terms to help everybody. See them below!




► The Most Frequently Used Terms in the Online Business:


Affiliate - an affiliate is someone who promotes a product or service to potential customers, in exchange for a commission on the sale when one occurs.

Vendor - someone who has created a digital product, such as an ebook, a piece of software, or a subscription-based website, that they want to sell online.

HopLink - an affiliate URL. A HopLink referral tracking URL is just a website address, like www.google.com or www.yahoo.com. These referral tracking URLs are special, because they route traffic through the marketplace referral tracking system.

Commission - this is the commission rate you will earn from a successful referral of this vendor’s product(s).

Gravity - this number represents a unique calculation by SBengine (SEE it - SBengine is an Updated Version of ClickBank) that takes into account the number of different affiliates who earned a commission by promoting this product over the past 8 weeks. Since more recent transactions are given a higher value, this number can give you an idea of what products are "hot" at the moment, in terms of being promoted by many affiliates and making a good number of sales.

Thank You Page - the page a customer is sent to upon successful payment for a product. The thank you page is often where links are provided to download the product purchased.

Net Sale - a customer purchase that has not been returned.

Refund - a return of a customer purchase.

Conversion Ratio - generally understood to be the percentage of people who come to your site and take the action your site asks them to take. Example - If 2 out of every 100 new visitors buys something, your conversion ratio for sales is 2%. Understanding this percentage is important because it tells you if your site is causing people to take the action you want them to take, be that subscribing to an ezine or buying something today.

Niche Marketing - selling products and services to a group of people with a common interest. Although the name "niche marketing" is heard often these days, marketers have always focused on "niches" in order to make sales.

Target Marketing - the process of selling goods and services to a group of people who have a common interest. This term is identical to niche marketing.
Search Engine - a site that finds other sites or files based on keywords. Google is a search engine where Yahoo is a directory.

Directory - a categorized list of information. Yahoo is a directory where Google is a search engine.

SEO - stands for Search Engine Optimization. This is the process of changing your webpage so that it is more attractive to search engines. When a webpage is properly optimized it is shown more often and in a higher ranking on the search engine results page.

Content - this term simply means the words on your website or blog but has taken on a new meaning as syndication is becoming more widespread.

Copywriting - the process of writing the words for a web page.

Character Spacing - the number of letters and numbers making up one line of information.

Forum - an online gathering of people with a common interest.

Moderator - the person who controls which messages are displayed on a forum. The moderator is usually an expert in the subject of the forum he or she moderates, and helps keep inappropriate postings off the list of messages forum members see. Inappropriate messages are usually messages that contain foul language, hate, or blatant advertising.

Blog - the term blog stands for Weblog. A weblog used to be a way for website owners to communicate with a small group of people. Today, blogs have become much more as website owners sell products, offer opinions, syndicate their content, and more with blogging software and services.

Webmaster - the person who runs a website from a technical standpoint. The webmaster is usually the person who creates and uploads the webpages to the web server and maintains control over the entire site.

Editor - a person who contributes content to an online publication or webpage. Unlike a webmaster, an editor is usually responsible for only certain pages on a website and can generally only add or edit contributions they make to the site.

HTML - stands for Hyper Text Markup Language, HTML is the code that causes web pages to display text and pictures.

Web Host - a company that rents space on a web server to customers who want to have a web page.

FTP - stands for File Transfer Protocol. A computer program that allows transfer of files from your personal computer to a web server. Using FTP is the most common way to transfer web pages to a web server when you create a web site. Transferring files is accomplished using a program called an FTP program.

Upload - the process of transferring a file from a local computer to a web server. Uploading is most often done using software and a process called FTP.

Download - the process of saving a file to your personal computer from a website. On Windows PCs it usually involves clicking a link with the right mouse button. On a Mac it usually involves holding down the shift key while clicking a link. In both cases, you then choose where on your computer to store the file.

Ebook - an electronic book, suitable for reading on a computer monitor. Some eBooks come in EXE format and can only be viewed on a Windows computer. The new standard is to create eBooks in PDF format, which can be viewed by any computer, or (in most cases) printed.

PDF - stands for Portable Document Format. A trademark of the Adobe Company, PDF files can be read by any computer that has the free Adobe PDF reader.

MP3 - a type of audio file that can be heard on personal computers or MP3 players. Most teleseminars are recorded in MP3 format for later listening.

Syndication - the process of displaying content from one site on another site. This is usually accomplished by adding several lines of JavaScript to the HTML code of the web page where the content is to be displayed.

RSS - RSS stands for Really Simple Syndication and is one format that websites use to syndicate content. To see content that is syndicated you need a special program (called an aggregator) or you can view it on certain websites designed for this purpose.

Script - a set of commands that cause a computer to act in a particular way. There are many scripting languages (such as PERL and PHP) and these languages are the "code" that programmers use to create programs.

Shopping Cart - a script or service that allows website owners to have autoresponders, create order forms, create a catalog of products, manage client lists, deliver digital products, run an affiliate program, and more – all from one site or using one piece of software.

Autoresponder - a computer program that allows email to be sent to a list of subscribers on a scheduled basis. Email messages can be written once, and then delivered to each person who subscribes on a schedule you decide.

CAN SPAM - a law enacted in 2004 to help curb the amount of pornographic email and unsolicited commercial email being sent.

Subscriber - a person who asks to join a mailing list.

Opt-in - the process of a reader requesting more information from a site. The reader is opting to be included on a mailing list, hence opt-in. All legitimate email marketers use an opt-in process to ensure that their selling messages go only to people who want to receive them.

Double or Verified Opt-in - the process of having subscribers confirm their desire to receive your information by clicking on a confirmation link sent to them via email. This second step ensures that the person verifying their subscription made the original request.

Follow Up Series - a series of email messages delivered over time to prospective customers who have requested further information.

Solo Ad - an ad that is mailed to a list of ezine subscribers on its own. Since no other ads are included in the email sent to subscribers, the ad can be said to be running "solo".

Sales Letter - the words on a webpage that convince visitors to buy products.

Transactional Email - an email that relates to a purchase made by a customer and one that does not contain a selling message.

Opt-In Subscriber - Ezines are only sent to people (subscribers) who ask for the ezine by emailing a request to receive the ezine or filling out a form on a website where the ezine is offered. This opt-in process is important because it ensures that the ezine is delivered to people who are interested enough to request it. Ezines are not mailed to non-subscribers, and have nothing to do with bulk email or spam.

Opt-out - the process of sending email to people and telling them they must ask to be taken off the list in order to stop receiving email. Opt-out is a bad marketing technique and most often associated with spammers.

Split Test - the process of sending visitors to different sales pages in order to test the effectiveness of those sales pages. Often called A/B split testing, a program sends visitors to alternative sales letters randomly even though they clicked the same link.

Joint Venture - usually an agreement between a person who owns a mailing list and a person who wants to promote a product where the list owner mails an ad for the product and earns a percentage of all sales.

Name Squeeze - a process invented by Jonathan Mizel that describes a short web page that teases the reader with some information and then encourages them to provide their name and email address to get further information. Name Squeeze is often used for lead generation.

Co-Registration - this is where a company helps you build your mailing list by getting their visitors to register for your mailing list. Some companies do this for a living and you pay them by the subscriber, usually anywhere from 15 cents to $1.50 per subscriber.




Ezine - (Electronic magazine) Much like an offline newsletter, ezines exist primarily to deliver information to their readers. They support the costs of publishing by selling advertising. Like their offline counterparts, ezine publishers usually don’t write the articles they include in their ezine, but instead use the articles of others to create their ezine content.

Publisher - the person or company who produces an ezine. In the case of a large ezine, there might also be an editor who is responsible for the content of the ezine. Most ezine publishers also edit their ezine.

Sponsor Ad - an ezine ad that is larger than a classified but smaller than a solo. Sponsor ads are generally 10 to 20 lines deep by 65 characters wide and appear at the top of the ezine. They can also appear in the middle of the ezine (middle sponsor) or the bottom of the ezine (bottom sponsor). The prices of these ads vary, with top sponsor ads costing the most and bottom sponsor ads the least.

Testing Ads - the process of running one ad multiple times in the same ezine and changing one element of the ad (such as the headline) each time. The goal of testing is to discover which combination of ad elements (headline, body copy, call to action) work best with each other. Testing can also mean running the same ad in different ezines to see how it performs in front of different audiences.

Ad Co-op - a site that sells ad packages comprised of ads from small ezines for a low price. These co-ops often sell classified ads, and sometimes offer sponsor or solo ads as well. The ezines are usually bundled by subject or size of subscriber base.

Classified Ad - a small text ad, usually appearing in an ezine. Classified ads are generally three to five lines deep by 65 characters wide.

Advertorial - a special type of ad that looks and sounds like an article, but is in fact an ad. Very few publishers will allow advertorials.



Tracking Ads - the process of putting a tracking link in your ad. A tracking link is one that, when clicked, will record the click and redirect the reader to the site you want them to see.

Ad Tracker - a computer program that counts the number of times people click on a special link you create with the program. Some ad trackers can count the number of sales made as well as clicks.

AdSense - Google’s advertising program for website owners (which Google calls publishers) AdSense ads are displayed on your site by Google based on the keywords appearing on your site. Google will pay you an undisclosed amount of money every time someone clicks on one of the ads being displayed on your site.

AdWords - Google’s contextual advertising program for advertisers. Advertisers can bid on certain keywords and Google will display text ads on the search results page when people use that keyword to search.

CPA - stands for Cost Per Action - these are arrangements where the advertiser pays the publisher only when a particular action (typically filling in a form or taking a free trial offer) occurs.

CPM - stands for cost per thousand. CPM is a way of pricing ads where the advertiser pays a fixed cost per thousand subscribers to whom the ad is sent. A common way to buy advertising offline, CPM pricing is not widely used online, but is an excellent way to compare costs between different advertising mediums.

CTR - (Click through rate) - CTR is the number of people who click on your pay per click ad compared to the number of people who view the ad. Example: If 1000 people see your ad and 100 click the ad, your CTR is 10%.

PPC - (Pay Per Click Advertising) - a type of advertising in which the advertiser pays only when someone clicks on his or her ad. Google AdWords and Overture are the best examples of pay-per-click advertising, although some website owners now offer PPC to advertisers as well.

Target URL - (Also called the destination URL) a pay per click term meaning the website where people will go when they click on your ad.

Display URL - a pay per click term meaning the web address (URL) you want people to see when they see your ad. In most cases it can be different from the Target URL, which allows you to use an ad tracker without people seeing the long ad tracker link.




Teleseminar - a phone call where many people can listen and (usually) several experts discuss a particular topic. Teleseminar calls are often recorded and provided to customers in MP3 format for later listening.

Network Marketing (MLM) - a type of business that pays commissions to people based on the sales of other people that they recruit. The person who recruits others is called the upline, while the person who was recruited is called the downline.

Downline - a term that describes the group of people in an MLM who have joined that program under a specific sponsor.

Lead Generation - the process of getting people to ask for more information about a particular product. The term lead generation is often used in the MLM business, and sometimes used to describe the process of co-registration.

WYSIWYG - stands for "What You See Is What You Get" and means that the page that is printed or displayed will look identical to the one that is composed.