Welcome to our Directory: A Collection of the Best Knowledge on How to Make Money Online … where we will show you – What the Top Internet Marketers Have to Say? … and then, we will link to the original source of information, where you can find Much More.    

Close Variant Matching – 3 Important Points to Keep in Mind

The AdWords community was once again hit by a new change – Google announced last Thursday that in September, you could no longer disable close variant matching to all phrase and exact match keywords. And there is no longer going to be an opt-out option as before. I’ve been reading a lot of blogs and posts […]

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The Clix Marketing Blog’s Weekly #PPC News & Views: Aug 22, 2014

Welcome to this week’s edition of the Clix Marketing Blog’s PPC News and Views! From the Experts KISSmetrics 4 Simple eCommerce Product Page Tests That Take Less Than an Hour: Been looking for quick hit tests to improve your eCommerce performance? Check out these four tips. All easily attainable and have the potential for big […]

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WordStream Scores a Spot on the Inc. 5000!

For the second year in a row, WordStream is listed on the Inc. 5000 list of the fastest growing companies in America. We’re incredibly proud of this honor, which speaks to the importance of successful, measurable PPC advertising for businesses across the country. This year, WordStream ranked #673 on Inc.’s annual list of the 5000 […]

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The Argument For Match Type Segmentation

There have been many debates recently in our agency and here on PPC Hero over match type segmentation. It’s not surprising that people get heated when hearing that their way isn’t best. I suggest that every Account Manager should do what they feel works best, but there are many factors to consider when deciding the […]

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Dos and Don’ts of Email Remarketing

Simms Jenkins  |  August 21, 2014   |  Comments By using existing metrics and subscriber behavior to remarket to your consumers, your email marketing campaigns can become much stronger and more effective. Here are some best practices for email remarketing. Too often, busy digital marketers send a one-size-fits-all campaign and move onto the next one. Any kind of segmentation […]

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Are you making these 10 silly blogging mistakes?

Think about the number of blog you read on a favourite topic of yours. Let’s say you are a fan of yoga. How many blogs can you find on this particular topic? Thousands? How many good ones can you find? Hundred? How many do you read? I am guessing, a few. Perhaps, you are subscribed […]

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How to Properly Analyze Ad Text Performance

When setting up a paid search campaign, proper structure is essential for success. Creating tight ad groups with specific ad text that matches searcher intent can boost your results. Not only should you be optimizing for the user’s experience, but also for Quality Score. From the outside looking in, simply looking at an ad text […]

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Cater To What Your Customers Trust To Build Their Experience

Cater To What Your Customers Trust To Build Their Experience Aug 20 2014, 06:00 AM by Hal Licino Retweet this or any post in Customer Experience Required to win a Kindle Fire HD, Amazon gift card!Tweet Follow @BenchmarkEmail Nielsen is mostly known as the company that places a handful of boxes and diaries in the […]

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3 Steps to Becoming a Better Marketer through Testing

A lot of marketers think A/B testing, usability testing, and other methods of gathering user data sound boring. Just the word “testing” makes them cringe with bad memories of the SAT and high school chemistry, and all of those numbers and analytics tools make their heads spin. But in today’s digital marketing world, testing is the […]

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Landing Page Design Review – Best Practices & AB Test Suggestions

So many landing pages, so little time. They come at you from your email box, web browser and search results. It’s so bad that we tune most of them out. At least I do. So I thought I’d ‘stop and smell the roses’ (or is it ‘cow chips’?) of the landing pages that come my […]

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Key Metrics to Measure when Optimizing your App

With mobile usage ever increasing App stores have literally become flooded with all kinds of Apps. Apps that help you manage your finances, Apps that help you organize your day. The list is endless and the majority of these Apps fail. Some because they do not get enough exposure via App marketing and some because […]

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Opt-In Pop-Ups: Are They Any Good?

Home Opt-In Pop-Ups: Are They Any Good? I happened to see the following comment on a case study on how pop-ups impact conversion. These comments may indicate that everyone hates opt-in pop-ups. In fact, you may hate pop-ups. But well-regarded marketers (Neil Patel is one) have indicated they get good results using them. So we […]

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The Current State Of E-Commerce Search

Advertisement When e-commerce search works, it’s fast, convenient and efficient. It’s no wonder that so many users prefer searching over clicking categories. Unfortunately, our recent large-scale usability study and top-50 benchmark of e-commerce search finds that search often doesn’t work very well. On-site search is a key component of almost any e-commerce website. That’s why […]

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Lessons Learned From OKCupid and Facebook: The 7 Hows and Whens of Experimentation

There is nothing wrong with experimenting and testing – in fact, it’s extremely valuable. But remember to think about how and when you go about experimenting with your consumers. Perhaps by now OKCupid is regretting the rather provocative blog title of “We Experiment on Human Beings!” The post deliberately added fuel to the social experiment […]

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Wordtracker Academy

Reveal high-performing keywords in minutes – take Wordtracker’s keyword tool for a spin. Try free reveal high-performing keywords in minutes reveal high-performing keywords in minutes reveal high-performing keywords in minutes reveal high-performing keywords in minutes reveal high-performing keywords in minutes best keywords best keywords best keywords best keywords best keywords keywords competition keywords competition keywords […]

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How to Send Out of Office Replies in Twitter

Are you travelling for business or going on a vacation? You can create out-of-office automatic replies for people who are trying to reach you via Twitter. Twitter, for many, has become a preferred medium of communication. Your email messages may never get read or, in the worst case, may get caught in the Spam folder […]

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So You Have a Ton of Big Data, Now What?

So You Have a Ton of Big Data, Now What? Collecting, storing, and managing big data can be an invaluable asset for a business; however the thought of analyzing a copious amount of data – even if it does reveal a hidden company gem – can appear to be an exhausting, time-consuming, and repetitive process. […]

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How To Write Better Click Winning Ads

Mark Twain wrote “If I had more time, I would have written a shorter letter”. Being brief is hard. With search ads you don’t even have a paragraph. You only have 25 characters for a headline, and 2 x35 for a description. Once you show up for a query, you need your ad copy to […]

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The Weekly Measure: Lead Nurturing and How to Convince Your Boss

15 Aug 2014 The Weekly Measure: Lead Nurturing and How to Convince Your Boss Blair CrawfordAugust 15, 2014Internet Marketing The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling […]

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3 Reasons Why the Little Things Matter

Last week I had the chance to have lunch with some friends in the industry. We both got our start at the same place but since then we have both had the opportunity to work at agencies where we get the chance to see many different brands and people in action. Our feeling is that […]

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